
According to the American Childhood Cancer Organization’s website, the color gold was ideal as “gold is a precious metal, and is therefore the perfect color to reflect the most precious thing in our lives—our children.”
Gold is a precious metal. Children are our most precious treasure. It is also a perfect symbol for the childhood cancer journey. Gold goes through a process by fire, to become stronger and tougher. Kids with childhood cancer similarly undergo such an experience. They often develop resiliency by facing all the difficult and painful challenges of childhood cancer.
The Gold Ribbon Campaign is for the Heroes within our midst.
- The children and adolescents who bravely and courageously make an effort against cancer;
- The survivors who beat cancer;
- The families who fearlessly live with the realities of cancer and with the loss of a precious child and;
- The volunteers, staff and medical practitioners who passionately serve and dedicate their time to the childhood cancer community.